Pundit ClaimsAI claims by Gary Marcus and Ed Zitron, with the evidence

“Even if changing this were possible — and it'd be good for society if it was — artificial intelligence (driven by generative AI) is already massively increasing global emissions, particularly from companies like Google, which saw its emissions increase by 48% in the last five years thanks to AI.”

How Does OpenAI Survive?, paragraph 116.

Our reading:

Artificial intelligence, driven by generative AI, is already massively increasing global emissions, particularly from companies like Google, whose emissions rose 48% in the last five years thanks to AI.

Assessment: Unresolved

What happened

Does the evidence support the cause?

Outcome: Unresolved

We checked, and the evidence so far doesn’t settle it.

Judged on a plain reading. They named no measure, so we used the reading a typical informed reader would take. It is spelled out under “How we judged it”.

Evidence up to . Checked .

Why

BBC reporting dated July 3, 2024 supports the numerical component: Google's emissions in 2023 were 48% higher than in 2019 [e1]. Google separately attributed its 13% increase from 2022 to 2023 primarily to increased data-center energy consumption and supply-chain emissions [e2]. Neither item measures AI's share of the 2019–2023 increase or establishes a substantial worldwide emissions increase attributable to generative AI [e1, e2]. The overall causal claim therefore remains unresolved [e1, e2].

Caveats

  • The 48% comparison comes from reporting on Google's environmental report; the primary report PDF was not admitted.
  • The stated drivers of the 2022–2023 increase do not establish attribution for the full 2019–2023 period.
  • The evidence neither establishes nor refutes the claimed scale of AI's corporate and worldwide emissions effects.

Evidence (2 items)

  • Supports the claim: BBC, reproduced by Business & Human Rights Resource Centre,

    48% higher

    Why it matters: Supports the numerical Google component. It does not measure how much of that increase AI caused.

    Publisher
    BBC, reproduced by Business & Human Rights Resource Centre
    Kind of source
    News report
    About events on
    Published
  • Context only: Google,

    data center energy consumption

    Why it matters: Google identifies broad operational and supply-chain drivers for the latest annual increase. Those categories can include AI, but this disclosure does not quantify AI's contribution to the five-year increase.

    Publisher
    Google
    Kind of source
    Company disclosure: the company describing itself, not an independent finding
    About events on
    Published

How we judged it

Kind of claim
Causal claim
Deadline
None given. We don’t add one.

Where we had to interpret

  • Assess the reported 2019–2023 emissions comparison, the five annual observations underlying the report available before the post.
  • Read thanks to AI as asserting a substantial causal contribution, without requiring AI to be the only cause.
  • Read massively increasing global emissions as a substantial worldwide emissions effect, not merely higher electricity use or a large percentage change at one company.
  • Treat the numerical increase and its causal attribution as separate components.

Right if: Evidence confirms Google's approximately 48% increase from 2019 to 2023 and establishes that AI materially caused it, alongside a substantial worldwide emissions increase attributable to AI.

Wrong if: Comparable emissions records refute the reported increase, or credible attribution evidence establishes that AI did not materially cause the asserted corporate and worldwide increases.

We wrote this test after the outcome was known.

What would settle it

Comparable emissions measurements and causal attribution for 2019–2023 that separate AI and generative AI from other activities at Google and worldwide.

We found 48 claims in this post. See them all.

Full record

Source and dates

Where's Your Ed At, How Does OpenAI Survive?, paragraph 116.

Said
We read the source
live page, full text, public
Evidence up to
Checked

We read this wording on 2026-10-28. The post may have been edited after 2024-07-29.

Where it was said (1)

Said once in the posts we read.

  • : Where's Your Ed At, How Does OpenAI Survive?

    Even if changing this were possible — and it'd be good for society if it was — artificial intelligence (driven by generative AI) is already massively increasing global emissions, particularly from companies like Google, which saw its emissions increase by 48% in the last five years thanks to AI.

    Published
    2024-07-29
    We read it
    , live page
    Access
    full text, public

History

Versions

  • Current: Unresolved. Evidence up to 2026-10-28.

What happened to this record

  1. PublishedBy us

    Published after both AI reviews and the final check passed.

  2. Held backBy us

    The final check failed: the write-up said more than the evidence showed.