Pundit ClaimsAI claims by Gary Marcus and Ed Zitron, with the evidence

“There is no way to create enough data to train these models, and little that we've seen so far suggests that generative AI will make anybody but Nvidia money.”

Bubble Trouble, paragraph 49.

Our reading:

There is no way to create enough data to train these models, and little suggests generative AI will make money for anyone but Nvidia.

Assessment: Unresolved

What happened

Was it true for the period described?

Outcome: Unresolved

We checked, and the evidence so far doesn’t settle it.

Judged on a plain reading. They named no measure, so we used the reading a typical informed reader would take. It is spelled out under “How we judged it”.

Evidence up to . Checked .

Why

The evidence available by April 4, 2024 does not settle either clause [e1–e4]. May 2023 experiments found diminishing returns from repeated training data, while June 2023 research demonstrated useful synthetic data for a 1.3-billion-parameter coding model [e2, e1]. An April 1, 2024 paper reported that accumulating real and synthetic data prevented model collapse in its tested settings [e3]. These results establish neither sufficient generated data for continued frontier-model improvement nor its impossibility [e1–e3]. On February 27, 2024, Klarna projected $40 million in profit improvement from its AI assistant for calendar 2024 [e4]. This supplies an indication of prospective profit outside Nvidia, but one company projection does not settle whether such indications were scant or substantial by publication [e4].

Caveats

  • The research does not establish whether generated data could meet the frontier training requirements contemplated in the claim [e1–e3].
  • Klarna's estimate is a company projection, not verified realized profit or a comprehensive account of commercial prospects [e4].
  • The claim specifies no frontier data requirement or threshold for 'little' evidence of prospective profit.

Evidence (4 items)

  • Context only: Gunasekar et al., arXiv,

    Despite this small scale

    Why it matters: The abstract describes a 1.3-billion-parameter coding model trained with selected web data and GPT-3.5-generated textbooks and exercises. This is a concrete earlier success for synthetic training data, but its scale and task do not establish sufficient data for frontier successors.

    Publisher
    Gunasekar et al., arXiv
    Kind of source
    Preprint, not peer reviewed
    About events on
    Published
  • Context only: Muennighoff et al., arXiv,

    the value of adding compute

    Why it matters: The experiments identify diminishing returns from repeatedly using limited data, while also finding benefits from limited repetition. They substantiate a data constraint, but do not establish that every method of creating usable data must fail.

    Publisher
    Muennighoff et al., arXiv
    Kind of source
    Preprint, not peer reviewed
    About events on
    Published
  • Context only: Gerstgrasser et al., arXiv,

    accumulating data prevents model collapse.

    Why it matters: The paper reports theoretical and experimental mitigation of collapse by retaining accumulated real and synthetic data. This challenges an inevitable-collapse argument, but does not establish the quantity or quality of data needed for the frontier training contemplated by the post.

    Publisher
    Gerstgrasser et al., arXiv
    Kind of source
    Preprint, not peer reviewed
    About events on
    Published
  • Context only: Klarna Bank AB, distributed by PR Newswire,

    $40 million USD in profit improvement

    Why it matters: The event assessed is the public announcement of a prospective profit benefit from Klarna's OpenAI-powered assistant. It is relevant evidence suggesting future profit outside Nvidia, but remains a company projection and cannot by itself establish how much evidence exceeds 'little'.

    Publisher
    Klarna Bank AB, distributed by PR Newswire
    Kind of source
    Company disclosure: the company describing itself, not an independent finding
    Measures
    Klarna, Projected profit improvement from its AI assistant, USD millions, company reported, 2024-01-01 to 2024-12-31
    About events on
    Published

How we judged it

Kind of claim
Observation
Deadline
None given. We don’t add one.

Where we had to interpret

  • Assess the evidence available by publication on 2024-04-04. 'Seen so far' includes earlier demonstrations without an arbitrary starting date.
  • In context, 'enough data' means usable training data sufficient to continue improving frontier language models. Training a smaller model successfully is relevant but does not alone establish that frontier data requirements can be met.
  • The ordinary reading of the commercial clause concerns evidence suggesting future profit outside Nvidia. Credible projections, demonstrated savings and commercial adoption can bear on it; realized profits are not required.
  • 'Anybody' includes companies using generative AI as well as companies supplying it.
  • The financial scope records prospective profit, but the speaker supplies no accounting basis, amount or profit period. No accounting convention is imposed.
  • The target period has no lower bound because the statement explicitly concerns everything seen so far, rather than a particular reporting quarter.

Right if: Contemporary evidence would need to establish that available data-generation methods could not supply usable data for the frontier training discussed, and that credible indications of future profit outside Nvidia were scant. Failures of particular methods or a lack of realized profits would not alone establish both assertions.

Wrong if: Contemporary evidence would need to demonstrate an adequate data-generation method at the relevant frontier scale, or provide substantial, credible indications of prospective profit outside Nvidia. A small-model demonstration or an isolated promotional forecast would be relevant counterevidence but would not automatically settle the entire statement.

We wrote this test after the outcome was known.

What would settle it

Research available by April 4, 2024 demonstrating adequate generated data for the relevant frontier training, or establishing that available methods could not supply it, would settle the data component. A broader commercial record available by that date, including credible profit projections, attributable costs and savings, and adoption evidence, could establish whether indications of future profit outside Nvidia were scant or substantial; realized profit is not required.

We found 24 claims in this post. See them all.

Full record

Source and dates

Where's Your Ed At, Bubble Trouble, paragraph 49.

Said
We read the source
live page, full text, public
Evidence up to
Checked

We read this wording on 2026-10-28. The post may have been edited after 2024-04-04.

Where it was said (1)

Said once in the posts we read.

  • : Where's Your Ed At, Bubble Trouble

    There is no way to create enough data to train these models, and little that we've seen so far suggests that generative AI will make anybody but Nvidia money.

    Published
    2024-04-04
    We read it
    , live page
    Access
    full text, public

History

Versions

  • Current: Unresolved. Evidence up to 2026-10-28.

What happened to this record

  1. PublishedBy us

    Published after both AI reviews and the final check passed.

  2. Held backBy us

    A reviewer said our test wasn’t fair to what was actually said.