Pundit ClaimsAI claims by Gary Marcus and Ed Zitron, with the evidence

“Generative AI has its uses, but it hardly surprising that most business have struggled to find return on their investment, given the massive reliability issues that continue to plaguage it.”

Turns out Generative AI was a scam, paragraph 13. The full statement is at the source.

Our reading, the sentence that was checked:

Most businesses have struggled to get return on generative AI investment because of its ongoing massive reliability issues.

Assessment: Unresolved Evidence as of

Where and when Gary Marcus wrote it

Marcus on AI, Turns out Generative AI was a scam, paragraph 13.

Said
Source observed
live page, full text, public
Evidence as of
the cutoff for this assessment
Assessment recorded
assessment marcus-turns-out-generative-ai-was-a-scam-7fdefa-a2

We recorded 8 claims from this post. See every claim from this post.

The wording above is the version this site observed on 2026-10-28. The source may have been edited after 2026-02-23. This page does not claim the wording was captured then.

What the claim commits to

Kind
Causal claim
Deadline, as the speaker wrote it
None stated. This site does not add one.
Deadline state when assessed
No horizon
Deadline state on 2026-10-29
No horizon (the release’s reference date)

From the speaker

  • most business have struggled to find return on their investment
  • given the massive reliability issues
  • continue to plaguage it

Our interpretation

  • Read 'most' as more than half of businesses investing in generative AI, including pilots.
  • Read 'struggled' as difficulty realizing or demonstrating benefits sufficient to justify investment, not necessarily permanent losses.
  • Read reliability failures as a material cause of that difficulty, rather than necessarily its sole cause.
  • Use calendar 2025, the latest completed annual reporting period before publication, for the ongoing business experience described.
  • This is a population-level causal claim, not a financial figure for an identified company; metric_scope is null.

Counts as supported if: Representative evidence shows that more than half of generative-AI investors struggled to realize or demonstrate returns, and links reliability failures materially to that difficulty.

Counts as contradicted if: Comparable representative evidence shows that most investors obtained returns without such difficulty, or credible causal evidence rules out reliability failures as a material explanation.

Retrospective: these criteria were written after the outcome was public.

Current assessment

Does the evidence support the cause?

Outcome: Unresolved

The record was checked, and the evidence available by the cutoff does not settle it.

Scored on a plain reading. The speaker named no measure for this claim, so it was judged on the reading an informed reader would take, stated below under our interpretation. Both reviews had to find that reading fair.

Evidence as of
Deadline state when assessed
No horizon
Assessment recorded
Policy version
2026-10-28.7

Rationale

NANDA's January–June 2025 study reported little measurable return for most sampled organizations, but emphasized implementation approach, learning and workflow fit rather than model quality [e1]. Google Cloud's September 4, 2025 announcement reported that 74% of surveyed executives achieved generative-AI ROI within the first year; its sample covered enterprises with deployed systems [e2]. Deloitte's October 22, 2025 research described slow, hard-to-measure returns across AI more broadly [e3]. These different populations and return measures do not establish whether most generative-AI investors struggled during 2025, or whether reliability failures materially caused that difficulty [e1, e2, e3].

Limitations

  • NANDA's interviews, conference survey and public-initiative review do not establish prevalence among all generative-AI investors [e1].
  • Google's deployed-adopter sample excludes unsuccessful non-deployers, and reported ROI does not establish that returns came without difficulty [e2].
  • Deloitte covers AI generally; none of the cited studies isolates reliability's causal contribution to the claimed majority difficulty [e1, e2, e3].

Evidence (3 items)

  • Context only: Project NANDA researchers, hosted by MLQ,

    determined by approach.

    Why it matters here: The January–June study reports little measurable return for most sampled organizations, but emphasizes learning, workflow fit and implementation approach. Its interviews and conference survey do not establish population prevalence or isolate reliability's causal effect.

    Publisher
    Project NANDA researchers, hosted by MLQ
    Kind of source
    Preprint, not peer reviewed
    Describes events of
    Public from
  • Context only: Google Cloud,

    within the first year.

    Why it matters here: This is material counterevidence to a blanket failure-to-obtain-returns reading. The vendor-sponsored survey covers enterprises with deployed generative AI, excludes unsuccessful non-deployers, and does not establish whether obtaining returns involved struggle.

    Publisher
    Google Cloud
    Kind of source
    Company disclosure: the company describing itself, not an independent finding
    Describes events of
    Public from
  • Context only: Deloitte,

    hard to measure.

    Why it matters here: The survey documents delayed and difficult-to-measure returns, with organizational change, integration and attribution among the explanations. It covers AI broadly and does not establish the claimed generative-AI reliability effect.

    Publisher
    Deloitte
    Kind of source
    Independent measurement
    Describes events of
    Public from

What would settle it

A representative study of 2025 generative-AI investors, including failed pilots and deployed systems, with comparable measures of realized returns and difficulty obtaining them, plus evidence separating reliability's causal contribution from integration, organizational and other factors.

Where it was said (1)

Said once in the sources this register covers.

  • : Marcus on AI, Turns out Generative AI was a scam

    Generative AI has its uses, but it hardly surprising that most business have struggled to find return on their investment, given the massive reliability issues that continue to plaguage it.

    Published
    2026-02-23
    Source observed
    , live page
    Access
    full text, public

History

Assessment versions

Recorded events

  1. Assessment publishedBy this site

    First assessment published after both reviews and the final-text check passed.

    About assessment marcus-turns-out-generative-ai-was-a-scam-7fdefa-a2.